Brand Equity Essay Example | Topics and Well Written Essays – 500 words

Brand Equity – Essay Example

In my opinion, Starbucks Coffee is a brand that has developed a high level of brand equity.

The question arises that what creates brand equity and how can it be managed. For most people, a brand is simply a name given to a particular product or service that is manufactured or offered by a particular company. Thus the brand name in time becomes associated with the company and reflects its quality of products or services. If successful, the company can also increase the number of items in its product line depending on the good reputation and name of its original product or service. Customers are likely to buy and try the new products or services if they have a need for them. This is also because of the positive image they have of the company and its earlier offerings. Another way of seeing brand equity is that it is the value of your product or service to the customer- it is the reason why he prefers your offering compared to others in the marketplace. This can be because of ambience, value for money, variety of offerings or any other reason. Here are some ways in which I think Starbucks has created its brand equity or value for the customer:

Starbucks Coffee is known for the quality of its product offerings. Be it the rich brewed coffees and espresso-based hot and cold drinks, hot or cold sandwiches- everything spells quality. The customer can rely on this every time they walk into the store. What’s more, this principal value is followed all across Starbucks stores worldwide (Assistant, 2009).

Most customers would equate Starbucks to a good live experience. If you are a regular customer, the hostess would not only remember your name, but also what you generally prefer and the quantity of sugar you like in your brew. The point that the coffee is made in front of you, where you can watch the process if you like, also helps Starbucks quality resonate in the mind of the customers.

It is not surprising to find groups of friends or office colleagues coming

Installing Openmrs Essay

There are two ways to install OpenMRS: Standalone, and Enterprise. You must have Java 6 or higher installed on your system to run OpenMRS. OpenMRS Standalone provides a simplified installation option with an embedded database and web server. It is a great way to evaluate and explore OpenMRS, letting you get a local version up and running within minutes, and includes download options with sample data.
OpenMRS Standalone should run fine for smaller installations (fewer than 10,000 patient records), but if you are setting up a larger installation, we recommend using the Enterprise installation. If you are not sure which makes sense, you can start with a standalone installation and migrate your data to the enterprise version later. OpenMRS Enterprise is appropriate for larger installations. If you already have a Java servlet container and a database installed, and you want to set up OpenMRS to use these resources, you should also use OpenMRS Enterprise.
OpenMRS Standalone To install the standalone version, download the ZIP file and decompress it, then double-click the openmrs-standalone. jar file to run it. The first time you run this file, it will install OpenMRS and open your browser to the new OpenMRS instance. Do not delete or rename any files or folders after decompressing the ZIP file. These files and folders are required by the standalone installer. Alternatively, from the command line, you can navigate to the decompressed folder and run the following command: java -jar standalone-1. 1. jar
On Linux, you can also double-click on the file named run-on-linux. sh. If you are prompted for how to run it, just select run. Alternatively, you can use a command line shell to navigate to the decompressed folder and run the following command: ./run-on-linux. sh Upgrading Standalone To upgrade a copy of OpenMRS Standalone, do the following: Stop the previous version of OpenMRS Standalone and exit the application. Download and extract the most recent version of OpenMRS Standalone. Copy your database directory from the previous version to this new OpenMRS directory.
Copy your openmrs-standalone-runtime. properties from the previous version to this new OpenMRS directory. Install OpenMRS Standalone as described above. The new version of OpenMRS will run with your old data. Logging in By default, the initial username and password are as follows: Username: admin Password: Admin123 You must immediately change the admin password after installation for security purposes. To change your password, click My Profile in the upper right of OpenMRS, and choose the Change Login Info tab. Update your password, then click Save Options.
You can also change your username, and provide your real name, on this screen. Stopping and Restarting As long as OpenMRS is running, you can return to the application by opening the following URL in your browser. http://localhost:8081/openmrs-standalone/ Before you change certain preferences, such as the port on which MySQL or Tomcat runs, you must stop the application. To stop the application, use the Stop button in the user interface, or choose File > Quit. Alternatively, run the JAR file on the command line with a -stop parameter.
You can restart the GUI by clicking Start, or double-clicking on the JAR file again. Alternatively, you can run the JAR file with a -start parameter. By default, OpenMRS runs the MySQL database on port 3316, and the Tomcat server on port 8081. To use a different port, stop the application, then change the port number in the openmrs-standalone-runtime. properties file or in the GUI, and restart. To override the port from the command line, run the JAR file with a -tomcatport or -mysqlport parameter. Changing the port number will change the URL used to access the application.
To access the application, you can choose File > Launch Browser, or run the JAR file with a -browser parameter. OpenMRS Enterprise You must have Apache Tomcat and MySQL installed on your system before installing the enterprise version of OpenMRS. Download the Enterprise WAR package from http://openmrs. org/download/ Navigate to the Tomcat Web Application Manager and enter your Tomcat administrator credentials. http://localhost:8080/manager/html Browse to the location of the openmrs. war package, and deploy it. The initial setup which follows may take some time.
At the end of the process, the Web Application Manager will refresh, and /openmrs should be displayed in the list of applications. Tomcat should also start the application (Running = True). Open the OpenMRS web application to complete the initial setup process. http://localhost:8080/openmrs Getting Started with OpenMRS Enterprise The first time you run OpenMRS, the setup wizard will help you configure your installation. Follow the instructions in this wizard to set up your database, and populate it with test data if necessary.

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